Finding the world’s best boss is simple – simply look in the mirror. The fact of the matter is that if you’re not working for yourself, your job and your career are at risk. If you work for another person or for a company, you might even like the boss that you’re currently working for. But you should harbor no misconceptions about his or her true motivations. The fact of the matter is that people care about themselves first and foremost. In other words, if it comes down to you or your boss losing your job the chances are pretty high that you will be the one to go.

Entrepreneurs have long known that the only true form of employment security is self-employment. Of course self-employment can take many forms. You can own a bricks and mortar store in a conventional business environment, and grow the business by adding employees and perhaps adding locations. Entrepreneurs the world over have made tremendous incomes in this manner, but at a price. Managing large groups of employees is never easy, and adds significantly to the cost of doing business. Additionally, real estate and building expenses can get out of hand very quickly.

As the recession settles in and brings financial distress to more and more people, many of these folks are turning to Internet marketing to make an income, and to secure their financial future. An online marketing enterprise is relatively easy to set up and requires little in the way of investment of time and money. By finding an online opportunity that offers a turnkey system with tried and proven techniques, combined with hands-on support and training, virtually anybody can find success online very quickly.

Working for yourself carries with it many benefits. First and foremost, you have the total confidence knowing that your job is recession proof and completely secure. You call your own shots, make your own schedule, pay yourself as much as you choose to, and work a schedule that you alone decide. An Internet marketing opportunity offers tremendous growth potential, not to mention a highly lucrative income.

If you are one of the millions of people who have lost their job in the recession or if you are one of the millions more who probably will, think about working for the world’s best boss. Self-employment is really the only way to go.

James Martinez is a business coach and mentor based out of Sunnyvale, CA, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. For more information and to contact James visit: